Google Ads Campaign Set Up

New Google Ads Campaign Set Up

Service Description

Objective: To establish a new Google Ads campaign tailored to your business goals, ensuring optimal performance and ROI.

Service Inclusions:

1. Initial Consultation:
   • Understanding your business goals, target audience, and key performance indicators (KPIs).
   • Analyzing your competitors and industry landscape.
2. Account Configuration:
   • Setting up a new Google Ads account or auditing an existing one.
   • Configuring billing and payment methods.
3. Keyword Research:
   • Conducting thorough keyword research to identify high-performing keywords.
   • Grouping keywords into relevant ad groups for better targeting.
4. Campaign Structure:
   • Creating a well-organized campaign structure (Search, Display, Shopping, etc.).
   • Setting up campaign parameters: locations, languages, devices, and schedule.
5. Ad Creation:
   • Writing compelling ad copy for each ad group.
   • Designing and creating image or video ads for Display campaigns if applicable.
6. Ad Extensions:
   • Setting up relevant ad extensions (sitelinks, callouts, structured snippets, etc.) to enhance ad visibility and performance.
7. Bidding Strategy:
   • Selecting appropriate bidding strategies based on your goals (CPC, CPA, ROAS, etc.).
   • Setting initial bid amounts and budgets.
8. Tracking and Analytics Setup:
   • Configuring Google Analytics integration with Google Ads.
   • Setting up conversion tracking to measure campaign success.
9. Quality Assurance:
   • Performing a comprehensive review to ensure all elements are correctly set up.
   • Testing ads to ensure they display correctly across devices.
10. Launch and Monitoring:
    • Launching the campaign and monitoring initial performance.
    • Making real-time adjustments based on early data to optimize performance.
11. Reporting and Handover:
    • Providing a detailed report of the campaign setup and initial performance.
    • Training and handover to your team for ongoing management (if required).