Google Ads Campaign Set Up
Description
New Google Ads Campaign Set Up
Service Description
Objective: To establish a new Google Ads campaign tailored to your business goals, ensuring optimal performance and ROI.
Service Inclusions:
- Initial Consultation:
- Understanding your business goals, target audience, and key performance indicators (KPIs).
- Analyzing your competitors and industry landscape.
- Account Configuration:
- Setting up a new Google Ads account or auditing an existing one.
- Configuring billing and payment methods.
- Keyword Research:
- Conducting thorough keyword research to identify high-performing keywords.
- Grouping keywords into relevant ad groups for better targeting.
- Campaign Structure:
- Creating a well-organized campaign structure (Search, Display, Shopping, etc.).
- Setting up campaign parameters: locations, languages, devices, and schedule.
- Ad Creation:
- Writing compelling ad copy for each ad group.
- Designing and creating image or video ads for Display campaigns if applicable.
- Ad Extensions:
- Setting up relevant ad extensions (sitelinks, callouts, structured snippets, etc.) to enhance ad visibility and performance.
- Bidding Strategy:
- Selecting appropriate bidding strategies based on your goals (CPC, CPA, ROAS, etc.).
- Setting initial bid amounts and budgets.
- Tracking and Analytics Setup:
- Configuring Google Analytics integration with Google Ads.
- Setting up conversion tracking to measure campaign success.
- Quality Assurance:
- Performing a comprehensive review to ensure all elements are correctly set up.
- Testing ads to ensure they display correctly across devices.
- Launch and Monitoring:
- Launching the campaign and monitoring initial performance.
- Making real-time adjustments based on early data to optimize performance.
- Reporting and Handover:
- Providing a detailed report of the campaign setup and initial performance.
- Training and handover to your team for ongoing management (if required).
